- Founded in 1977 by Padmaβ―Shri awardee Rajniβ―Bector in Ludhiana, Punjab
- Operates two flagship brands: Mrs Bectorβs Cremica (biscuits) and English Oven (premium bakery)
- Manufactures ~400 SKUs including cookies (e.g., Bourbon, Glucose), breads, pizza bases; also co-manufactures for Oreo & Chocobakes
- Strong domestic distribution (26 states, 580,000 outlets) and exports across ~70 countries.
- Institutional clients include McDonaldβs, KFC, Subway
π Mrs. Bectors Food Specialities Ltd Business Model – Simple and Strong
- Product Range: Biscuits, Cookies, Breads, Pizza Base, Buns, Cakes
- Brands: Cremica (biscuits), English Oven (premium bread)
- Distribution: India ke 26 states mein active + 70+ countries export
- Retail Network: 5.8 lakh+ retail outlets
- Clients: There is a tie-up with major fast food brands in B2B as well
The company’s business model is consumer-based, which has a little impact on the price of raw material, but the demand remains stable.
π Financial Performance (FY25) of Mrs. Bectors Food Specialities Ltd
- Revenue Growth: 15.4% YoY β good growth, especially for the food sector
- Net Profit (Q4 FY25): βΉ34.28 Cr β stable and consistent
- EPS Growth Rate: 21% β strong earnings power
- ROE (Return on Equity): 20% β good return on shareholders’ money
- Cash Flow: βΉ22.62 Cr β positive operational performance
- Debt Level: Very Low β company debt-light hai, matlab financial risk kam
π The company is growing profitably, and cash flow is also strong.
π Technical Analysis β What do you understand from the chart?

- CMP: βΉ1,403.50 (as on June 12, 2025)
- Support Zone: βΉ1,375 β βΉ1,357
- RSI: 37.4 (oversold zone, reversal possible)
- Price Action: It is bouncing near Support with volume spike
π A setup for reversal trade is being formed for short-term. Risk-reward is favourable.
π§ Mutual Fund Holdings β What is Smart Money saying?
Month | No. of Funds | Shares Held |
Jan 2025 | 55 | 1.14 Cr approx. |
Feb 2025 | 56 | 1.14 Cr |
Mar 2025 | 58 | 1.15 Cr |
Apr 2025 | 59 | 1.15 Cr+ |
every monthThe stake in mutual funds is increasing, which is a big bullish signal.- 59 funds are holding the stock β this shows the confidence that smart money is betting on this stock.
π’ Green Flags β Risk Free Stock?
Risk Check | Status |
ASM/GSM Surveillance List? | β it is not |
High Promoter Pledging? | β Zero |
Penny Stock? | β Want |
High Debt? | β Want |
Low Liquidity? | β No issue |
Is institutional holding low? | β No – Funds are active |
π The stock is absolutely clean β there is no compliance or governance issue.
πΈ Valuation Insights β Cheap or expensive?
- Current P/E: 71x (Premium valuation)
- Historical P/E Range: 39x β 103x
- Intrinsic Value Estimate: βΉ900 β βΉ1,000 (some models)
- Analyst Target: βΉ1,620 β βΉ1,875 (12-month view)
π The stock is definitely expensive, but the premium is justified due to the strong brand and consistent growth.
Also Read – In AWL Agri Business ltd- Fii & Dii Increase Holdings. Price Target ?
π° Latest News Highlights (Q1 FY25)
- Q4 result positive β Revenue up 10.8%, PAT βΉ34 Cr
- Dividend declared β βΉ3/share
- New plant expansion β Indore, Kolkata, Maharashtra
- Naye product launch β Shortbread, Animal Cookies
- Red Sea shipping disruption ka thoda impact margins pe pada
π― Investment Decision β Dhanone3’s Final Opinion
β Is it good?
- Brand value strong hai (Cremica, English Oven)
- I trust the mutual fund
- Financials stable & consistent
- No debt, no pledging, no NSE red flags
- I am in the mood for chart setup reversal
β οΈWhat will have to be handled?
- P/E 71x β valuation thoda premium hai
- The pressure of raw material and logistics is expected on the margins
π Trading View (Short Term):
- Entry Zone: βΉ1,375 β βΉ1,400
- Stop Loss: βΉ1,345
- Target: βΉ1,620 β βΉ1,650
π§Ύ Investing View (Long Term):
- SIP is phased buying now
- Target within 12 months: βΉ1,750
- Dividends are also being received, so long-term hold is worth it
This stock is perfect for those who are looking for long-term investment in branded FMCG stocks. It is definitely a bit expensive, but fundamentals and market trust are strong β so accumulate slowly, donβt panic.